top of page
Book Chapters
Chapter-1:
What is Design Thinking?
Process model of DT
DT vs other models of problem solving
Sweet spot of DT
Chapter-2:
Why Design Thinking now?
How B2B companies become customer centric
Why consumers know it best
Means of engaging with stakeholders
Chapter-3:
Tenets of Design Thinking
Ten principles of Design Thinking
When to use Design Thinking and when not to
How is Design Thinking special
Chapter-4:
Inspire
What is the starting point of design thinking
How to inspire a team to think different
How to articulate a Design Brief
Chapter-5:
Empathize and Define
What is empathy and why it's core to creativity
Means of getting to the real problems
How to prioritize the problems worth solving
Chapter-6:
Ideate
Best practices of ideation
Six methods of effective idea generation
How to generate high quality ideas
Chapter-7:
Prototype and Test
Why and how to prototype
Means of prototyping a service or an experience
How to validate ideas systematically
Chapter-8:
Scale
Why scale is the real proof of innovation
How to adopt Objectives and Key Results
Business Models and how leaders enable scale
Chapter-9:
Design Thinking in Action
How to create your own Design Thinking model
Best practices of conducting a workshop
How to take care of the physical space of ideation
Chapter-10:
How to be a Design Thinker
Why Design Thinking is not exclusive
How to listen better and observe with purpose
Means of honing a creative personality
bottom of page