Design Your Thinking (2020)
25,000+ copies sold
National Bestseller
Shortlisted for BBLF CK Prahalad Best Business Book of the Year 2021
Featured by Yourstory in "India@75: 15 books on startups, innovation and creativity in India"
Table of content
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What is Design Thinking?
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Why Design Thinking Now?
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Key Tenets of Design Thinking
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Inspire
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Empathize and Define
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Ideate
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Prototype and Test
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Scale
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Design Thinking in Action
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How to Be a Design Thinker
Buy the book
Why this book?
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Offers a revised and updated five stage model of problem solving: Inspire, Empathize and Define, Ideate, Prototype and Test, and Scale,
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Presents over 20 Toolsets, Skillsets and Mindsets appropriate for effective problem solving,
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Showcases 30+ case studies from India and abroad on how leading firms have embraced design thinking as a means of creativity and fostering an innovation culture,
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Presents a step by step guide to implement design thinking in your team without depending on external consultant or advisors,
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With a comprehensive mindmap of the entire book that serves as a good reference, anytime anywhere.
Case Studies
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Articles and Videos
Design thinking is not a tool for every season and every reason. There are certain contexts and attributes that suit this approach better than others. Read more
What is Design Thinking
Reviews
‘Dr Soni has delivered a lucid treatise on the “how to” of design thinking. A must-read book’
- Vijay Govindarajan, Dartmouth College
‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort by Dr Pavan Soni’
- Dr R.A. Mashelkar, Former Director General of CSIR
‘An amazing read from Dr Pavan Soni. Rich in literature on design thinking and insights from Indian examples, the book guides the evolution of the thinking process systematically and systemically’
- Dr K. Radhakrishnan, Former Chairman, ISRO